Intonation. Having decided to whom to address (to all mankind, not only to your opponent!), It is necessary to find intonation. This is a very delicate matter. If there were universal rules in the world, everyone would be great writers. You can only advise to rewrite the diploma several times or write something else before you start working on the diploma, since writing is also a question of training; In any case, I can try to give you some of the most general recommendations. Do not play Proust. If the phrases are too long, write as they go, but then divide.