How to write a personal essay

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My colleagues and I are often asked for help in preparing for the IELTS test, and the most difficult part of this exam for many is Writing Task 2 (essay). 
Often, candidates who have already completed any IELTS Preparation Course come to us to the course of preparation for the exam, or prepared independently, but did not pass the Writing on the necessary score, or felt that they were not fully ready to pass the exam. There are many reasons for this: from lack of critical thinking to stress on the exam. 

However, the greatest difficulty arises from the lack of practice and unorganized work, which begins with the misconceptions of the candidates with. 
1) “Now I will read the assignment and think about it, but on the exam itself I will write something.” 
Many, preparing for the exam, pay attention to reading, listening, speaking, leaving Writing for later, in the hope that the exam will decrease inspiration. 
2) “I do not know what to write, how to write, so I will write something” 
At school, at the university, and at the courses, we were taught to perform exercises in vocabulary and grammar, but we did not systematically train the skill of exactly writing: to find, organize, and express our ideas in writing. 
3) “I speak well, so I can write.” 
Speaking and Writing are completely different skills that need to be improved and developed. After all, the ability to swim quickly does not guarantee that you can run fast. Often there is, for example, a situation where a candidate can speak perfectly, but when he starts writing down the same ideas, he cannot link them into sentences, paragraphs, makes a lot of Spelling mistakes, breaks Register, and so on. 
4) “The main thing is to write a lot. The more I write, the higher the score will be. Perhaps it worked somewhere, but not in the international English exams. Each task, each type of essay has its own writing strategy, structure. Your task is not to show that you can write a lot, and that you can effectivelyuse English to express your thoughts within the framework of a given topic. 

To prepare well and effectively, you need to understand what is being evaluated. Then you will be able to independently assess the quality of your work and compliance with the examination criteria. When evaluating Writing Task 2, 4 criteria are used: 
1) Task Response 
This criterion shows whether your essay corresponds to a given topic and task: how well you understood what you should write about and what you should write about. You also appreciate the clarity and consistency of your position, your arguments, clarifications, examples: how convincing are they and whether they relate to the task. 
2) Coherence and Cohesion (Connectivity) 
The structure and coherence of your essay is evaluated: how do you distribute ideas by paragraphs, link them together. This also includes Linking Devices: words and expressions, which help the reader to follow your thoughts. The text should be perceived clearly and easily. This, of course, does notmean that you should achieve this through simpler vocabulary and grammar.